IAmElemental: How 2 Moms Designed & Launched A Forward-Thinking Toy

Julie Kerwin & her co-founder Dawn Nadeau noticed a hole in the toy market – there were no strong female action figures for young girls.

They launched their first collection of 7 fierce female action figures – The Courage Series – with a Kickstarter. It was a smash hit (raising ~ $163K from 2,520 backers). They were named to TIME Magazine’s Top 25 Inventions of 2014.

Julie gives us a behind-the-scenes view on the design, partnerships & hustle that went into launching!
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MIMIKA’S TIPS TO GROW YOUR WEB TRAFFIC

When Mimika started MimikaTV, she was doing one show a month, with less traffic. Recently, she completed 50 shows and was selected to the iTunes New & Noteworthy list.

Mimika talks to us about why she created a web show that helps other creatives + the 8 strategies she adopted to drive traffic to MimikaTV

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PILGRIM CYCLING: CREATING A BRAND WITH SOUL

Tom Probert was on a family adventure, cycling through the Pyrenees, when he got the idea to create his own line of T-shirts.

A year later, he launched his company Pilgrim Cycling, a clothing brand that celebrates the “soulful side of cycling”.
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CREATIVITY THAT HEALS

How Steffanie Lorig, an award winning graphic designer, quit her job & started a nonprofit that’s helped 100,000 kids heal, using art & creativity. … Read More