Julie Kerwin & her co-founder Dawn Nadeau noticed a hole in the toy market – there were no strong female action figures for young girls.
They launched their first collection of 7 fierce female action figures – The Courage Series – with a Kickstarter. It was a smash hit (raising ~ $163K from 2,520 backers). They were named to TIME Magazine’s Top 25 Inventions of 2014.
Julie gives us a behind-the-scenes view on the design, partnerships & hustle that went into launching!
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